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Building Better Menus
MenuWorks' Blog

Focus on The Outcomes

MenuWorks


In a recent issue of Restaurant News, there was an interesting article by Jim Sullivan (Professional speaker and author) on ten things that won’t change in 2018. One of his items was to focus on the outcomes. This caught our attention, as a custom menu provider, since we realize the importance of menu design in driving positive results.

Your Metrics Matter

MenuWorks


Restaurants are a business. Like any business you have to watch a lot of metrics to manager your restaurant to success. More studies will list four areas as the key metrics to monitor. Those are sales, customer service/engagement, safety and profit.

Competing with fast food

MenuWorks


If you’re in the restaurant business you’re well aware of the trend toward fast casual dining. An increasing number of surveys show dining customers are looking for something between traditional fast good and fine dining with many of the attributes associated with each.

Mobile Menus – And, We’re Not Talking About Smartphones

MenuWorks


The fast-casual restaurant market has been hit hard with declining sales in the past few years. Part of the reason has been attributed to the 15%-20% tips expected in casual dining.

Are Your Menus “Free From”?

MenuWorks


There’s no doubt about it, Americans love to eat out. However, many are watching what they eat due to allergies or just the desire to live a healthier lifestyle. Patrons may be looking for menu items that are free from sugar, nuts, eggs and gluten, just to name a few.

Menus for Millennials

MenuWorks


Millennials (born 1977-1995) are a major source of revenue for many restaurants and bars. Baby boomers (1946-1964), on average, eat out once per week, while millennials average three times that number.

Using Direct
Mail to Drive Sales

MenuWorks


Direct mail in a postcard format has been an effective marketing tool for many years and continues to be one of the most successful media for driving customer responses.

 

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