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Building Better Menus
MenuWorks' Blog

Food For Thought: New Menus Pay for Themselves

To stay in step with rising food costs, restaurant owners must keep on top of the numbers and update their establishment’s pricing. And, yes, reprinting the menu does cost money – but NOT doing so costs restaurant businesses far more.

Menu Photos That Look Good Enough to Eat

Enticing menu photos are a great way to gain your customers’ interest and influence their orders. By following some simple rules when planning and shooting your selections, you can achieve images that will engage and retain your restaurant’s customers. To help with your shoot, we’ve compiled a list of simple tips for picture-perfect menu photos.

Once They Nibble, Keep Them Biting

The Delicious Taste of Successful Restaurant Customer Loyalty Programs

Anyone in the restaurant business knows (or should know!) that customer loyalty is crucial in today’s competitive market. With the economy playing a role in consumer spending, it’s important to have an edge. At MenuWorks, we specialize in creating memorable and successful customer loyalty cards for small restaurants to large chains to help keep seats filled and customers happy.

Be Easy to Buy From

One of the oldest business rules in the book, being easy to buy from applies to your menus just as much as your available parking. Great menus are not designed to just look good, they are designed to engage the patron and lead them to a decision. The decision to dine at your establishment has already been made, now your challenge is to help them decide what to buy. A professionally designed menu can help you drive those decisions.

The Dirty Truth About Menus

Menus are among the most unsanitary surfaces in a restaurant. The bacteria count on menus can be as high as 185,000 per square centimeter – far more than found on a toilet seat, according to a study published by Cleaning & Maintenance Management in 2014.

Employee retention: What’s the cost?

Employee retention is important to any company, but especially to restaurants. Many owners may not have considered the cost associated with training a new employee and how it impacts their bottom line. While someone is training the new hire, the trainer isn’t as efficient and the new hire is unproductive.

Table Tanks

Menuworks’ Table Tanks move on-table promotion to the next level. Our vertical display designs provide ample print territory and get attention using high-impact print quality and graphics. When a guest sits down, they often see the table promotions before even opening a menu. This provides an opportunity to influence customers and highlight specific selections.

 

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